Humber College Bring It Campaign
The Bring It campaign is the new recruitment plan designed by Humber College to encourage prospective students to come to Humber.
The campaign invites students to bring their authentic selves, talents and creativity to the college to learn the skills and gain the experience necessary for their success.
PROJECT
Branding / Advertising / Social Media / Digital Marketing / Brand Strategy / Photography Art Direction
TOOLS
Illustrator / Photoshop / InDesign / Figma
AGENCY
Borealis Creative
Mural
Mural artist Ben Johnston is well-known for his bold text-based murals and innovative creations. His portfolio includes collaboration with major brands and organizations and his work can be found in more than 10 locations around the world.
The Bring It mural was created in collaboration with me and Ben Johnston
Design and Art Direction for Photography
Rooted in Ben Johnston’s typographic aesthetic, Bring It was a bold departure from traditional student campaign imagery and messaging. The focus was on celebrating uniqueness and the key message of the strategy was to represent students as they are - whether it was through students’ genuine, candid expressions, distinct personal style or a confident attitude.
Bring it Recruitment video
