Panasonic TivitiCare

Panasonic new healthcare tech product for patients in long-term care homes or seniors ageing at home. The smartwatch provides additional monitoring to healthcare workers and family caregivers, monitors movement and heart rate and reports data to an online dashboard.

Naming and branding were part of the exercise. The result was Tiviticare. 

Inspired by the “-tivity” suffix that implies descriptive brand words (connectivity, positivity, productivity, adaptivity, dependability).